OPSY has developed a superior software solution that provides a broad range of functionalities. The Company markets the industry’s only integrated lead sourcing, Internet CRM, desking and inventory management tool.

In addition to feature-rich software, OPSY supports its save-a-deal customers with business development call center, management consulting and network solution services. OPSY’s President/ CEO B.J. Grisaffi, and new directors Keith Orr and William Mokry have extensive dealership management backgrounds and have imparted their accumulated wisdom in the Company’s feature-rich software.

Business Strategy

The Company’s business strategy encompasses every aspect of its operations from product development and positioning to marketing, brand building and funding strategies.

Call center solution enhances customer acquisition and retention
OPSY is enhancing its value proposition to automotive dealerships by leveraging the customer leads gathered through the front office software with business development call centers which convert leads into showroom sales. Preliminary results indicate that dealers using the support services of the business development call center can expect to more than double closing rates for their stores. The call center frees dealership sales personnel from mundane, low value tasks such as handling incoming preliminary sales inquiries, making outbound follow up calls to customers and qualified prospects, and calling\emailing prospective Internet leads. The Company staffs its call center with trained vehicle sales personnel instead of the inexperienced, low skill workers typically associated with call center operations.