Recently, Latitude announced that it is restructuring and reorganizing its business which will position the company as a key player in the power sports and boating-related products market. The company is also restructuring its financials and an announcement on this front is expected in the near future. The other good news from the recent update was that the company is getting closer to closing the acquisitions that have been announced earlier. We could expect positive news from the company regarding its financial and business restructuring and this might drive the stock price up in the next few weeks.

#3. Differentiating Through Superior Service To Customers

The Company’s goal is to treat all its customers even better than they expect to be treated so that they regard Latitude as the best in the industry. The Company wants to differentiate itself from the competition on the basis of its superior service quality which it believes will allow Latitude to win customers from the competition and grow its business at a much faster pace than the industry. The better service will also be used as tool to charge a premium for its services thereby allowing it to generate superior returns on its investment and create shareholder value.

#4. Market Opportunity

Demand for powerboats will be supported by their ease of operation and retreating fuel prices, while purchases of self-powered vessels (e.g., kayaks and canoes) will be spurred by the increasing popularity of outdoor sporting activities. Separately sold propulsion systems for recreational boats is expected to be the fastest growing product segment during the 2007-2012 period, with demand climbing 4.7% annually, fueled by increasing emission control standards that require significant technological advancement. Demand for boating accessories is projected to see above-average growth of 3.3% per annum through 2012, reflecting consumer preferences to customize their boats through the addition of accessories and the proliferation of high-tech navigational and electronic devices.

#5. Rapid Recovery In The Marine Industry

The marine industry seems to be rapidly recovering from the slowdown with the rise in the US consumer confidence and the strengthening of the US economy. According to Carolina Hernandez, CEO of Latitude Industries, “In the past weeks we have experienced a good volume of calls and email enquiries for new boats.” This we believe is a very encouraging sign for Latitude Industries, Inc.