Companies are always looking to capitalize on hot topics and industries in today’s world. In the world of publicly-traded companies, the sector of energy drinks is virtually “white hot.” In terms of our general society, Texas Hold ‘Em is also growing in popularity exponentially worldwide. The two virtually go hand-in-hand as poker tournaments can be extremely lengthy and staying alert for many hours is simply required. For a moment, let’s take a look at the development of the popularity of both.

The history of the first energy drinks is somewhat debatable as “Iron Brew,” a Scottish beverage is considered by some to have been the first in 1901, but a more common attribution of the first real energy drink is given to the Japanese in the 1960’s. Manufactured by Taisho Pharmaceutical under the names “Libogen” and “Livita,” this beverage was specifically produced as an energy drink to thwart physical and mental fatigue. The main ingredient in this drink is taurine, but it is also combined with caffeine and various key vitamins including B1, B2 and B6 along with other ingredients. Research has not shown much in the way of taurine actually producing energy, but there is significant amounts of data showing that taurine can have plenty of other benefits for the body such as positive effects for the liver and reduction of high blood pressure.

The popular beverage soon became popular in Thailand, especially used by rickshaw drivers, as a beverage called “Krating Daeng.” The name is based on the fact that taurine occurs naturally in the semen and urine of bulls. While this may be a bit disturbing to many people, the fact is that the majority of all taurine used today is chemically synthesized, but it is still considered the foundation of the naming of the energy drink.

In the United States, “Jolt” cola was the first drink marketed as a pure energy drink in 1985. Jolt was basically a beverage loaded with sugar and caffeine and marketed as a drink to keep people awake due to the high caffeine levels. While it did not have sustaining power in the market, Jolt helped pave the way for energy drinks as people were beginning to work more and play harder and developed an unquenchable thirst for drinks that provided energy. It was 1997 that saw the resurgence of energy drinks taken to the extreme when Austrian Dietrich Mateschitz ran hard and fast with the taurine-based beverage. Mateschitz named his new drink based on the Thai drink, “Krating Daeng,” which in English translates to “Red Bull.” The rest, as they say, is history, as the energy drink industry has never been the same since.

Red Bull has continued to dominate the market since its inception. Annual sales for 2009 were just shy of $2 billion. It is not without competition, though. In 2001, Rockstar, Inc. emerged with its own energy drink appropriately called “Rockstar” and in 2002, Red Bull’s main competition surfaced as Hansen and Company debuted “Monster Energy.” While Red Bull is still clearly the leader in annual sales, Monster is making up ground quickly with a sales growth of nearly 11% from 2008 to 2009. Monster’s sales, which are approaching $1 billion annually are still only about 50% of Red Bull. Rockstar is still growing overall, but experienced a 1.2% decrease in sales from 2008 to 2009 totaling just shy of $400 million in sales last year.

The explosion overall still continues as the energy drink sector is the fastest growing segment in the beverage industry. The sector is experience a nearly 65% growth year over year. With relatively miniscule dollar volume in the year 2000, sales grew to $200 million in 2005 and mushroomed to $3.4 billion in 2007. Estimates have the energy drink sector to approach $10 billion in 2011.

The history of Texas hold ‘em is somewhat sketchy, but Robstown, Texas is generally given credit as the game's birthplace in the early 1900’s. In 1967, the game was introduced to Las Vegas. While it remained quietly enjoyed by many, 7-card stud remained the most popular poker game in the world. The dawn of the 21st century, however, saw the evolution of the game and the beginning of global prominence as hold ‘em tournaments began using “lipstick cameras” to show the players’ hole cards. Much like the energy drink craze initiated by Red Bull, the wick was lit and the Texas hold ‘em explosion was about to happen.

In 2003, the World Poker Tour began using lipstick cameras and the momentum in popularity was in full swing. When Chris Moneymaker, an amateur who gained admission through online hold ‘em tournaments, won the $2.5 million first place prize at the 2003 World Series of Poker (“WSOP”) live on ESPN, the doors opened wide to amateurs everywhere as to the possibilities of playing this “no limit” game and the revolution had officially begun. That particular year, 839 people entered the WSOP. In 2010, there were 7,319 entrants. Major networks such as ESPN, NBC and GSN now broadcast hold ‘em poker on a near daily basis.

Online poker playing has followed along in growth with nearly 10 million serious (defined as playing for more than 5 hours per week) players participating daily. The growth on television popularity and online popularity has turned Texas hold ‘em into a multi-billion dollar industry that doesn’t appear to be slowing in growth anytime in the foreseeable future. In fact, advertising and media is still in its infancy as more companies are turning directions to place advertising into this space due to the massive amounts of exposure it is receiving. Poker is third in overall television worldwide only trailing soccer and NASCAR, so it is not a big surprise that advertisers are pursuing the industry. The WSOP is broadcast to some 300 million households across 25 countries on five continents.

As this article started, combining the forces of two of the most rapidly growing industries in our world today could be beneficial to a publicly-traded company. Kore Nutrition, Inc. (OTCBB:KORE) is a company that is attempting to capitalize on the popularity of these two growing giants. KORE, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. The Company produces premium energy drinks and an enhanced purified water under the brand name, ALL IN™ Energy.

ALL In Energy drinks come in grape, citrus, root beer and akai berry flavors and are formulated with adaptogenic herbs, vitamins and amino acids that provide sustainable energy, a sharpened sense of focus and also support the immune system. Astralagus, schidandra, Panax Ginsend and Panax Quinquefoliums are some of the herbs used to support the immune system. In addition, ALL IN energy drinks contain vitamins and amino acid ingredients such as Vitamin C, Niacin, B6, Folic Acid, B12, and Pantothenic Acid. The sugar-free, proprietary combination provides for a smooth and flavorful taste with low calories (less than 10 per can) and no carbohydrates.

Kore has engaged the world of poker superstars to endorse its products. The poker legend, Johnny Chan is easily one of the most recognizable players in the game and is leading the pack with his support of ALL IN energy drinks. The number of players endorsing ALL IN does not stop with Johnny Chan, however. Approximately 30 different high profile and well-known players, such as Chris Moneymaker, Scotty Nguyen and Freddie Deeb don ALL IN attire and support the Company by drinking their beverages during poker tournaments. ALL IN is becoming synonymous with poker tournaments as ALL IN logo is also found of the felt of the actual playing table.

In addition to the marketing through player endorsements, ALL IN beverages were the only beverages served on the WSOP playing floor. Tables were stocked with ALL IN energy drinks and purified water before the start of the tournaments, the server trays were continuously stocked with ALL IN beverages and ALL IN dealer flags were used during the finals of the tournament solidifying ALL IN as part of the WSOP.

KORE is clearly making an impact on the poker industry and successfully branding itself within the poker community, but their business strategies do not stop there. The Company is beginning to diversifying into other billion-dollar industries. ALL IN sponsored the #4 and #49 cars of Jay Robinson during the 2008 NASCAR Nationwide Series. KORE also intends to begin sponsorships and advertising through the mega-popular world of mixed martial arts. The world of MMA is an industry growing at an incredible pace with millions of viewers and seems a natural fit for the Company’s slogan of “In life, play harder, last longer, live free and go ALL IN!”

While most companies would be complacent with having one product with the potential that ALL IN energy drinks possess, KORE also has its purified bottle water products. Bottled water has surpassed beer, milk and coffee to become the second best selling beverage behind soft-drinks. Some estimates predicted that bottled water will be the number one selling beverage by the end of 2010.

ALL IN purified waters go through a 12-step distillation process to filter out the highest level of dissolved solids that are present in many other waters. ALL IN also has proven scientifically that the blend of minerals added to their waters provide maximum hydration effects to increase energy levels, performance and quick recovery response times.

KORE’s aggressive growth strategy is to build upon what they have already successfully established, increase production and focus on multiple targets for greater distribution and visibility. It is clear what they have done within the poker industry and that is scheduled to continue. All of their products are presently sold on the continents of North America, Asia, Europe and Australia. Expansion through distribution within these continents is expected in 2011. Further, KORE intends to sign contracts with major hotel chains and appoint a senior level beverage-specific CEO to execute the Company’s growth strategies in conjunction with the appointing of a world-class advisory board.

KORE was recently evaluated by the Cohen Independent Research Group, Inc. and given a target value of $10.50. In the words of the evaluation,” Kore Nutrition has gained recognition through sponsorship of the World Series of Poker, and has endorsements with the ten time champion. The Company plans to ramp up production in 2010 and begin widespread distribution to convenience stores, supermarkets, hotels and casinos. We expect revenues to grow steadily in the next several years.” This is consistent with the most recent Kore press release which stated, “as of August 1, 2010, management of Kore expects the Company to exceed financial projections for fiscal year 2011 and to become profitable in that year.”

Technically speaking, KORE has been in a solid channel between $.46 and $.64 for approximately 3 months. Over the course of those 3 months, the price per share (PPS) has been on a slow, but steady incline towards the top of the channel. This week it appears that it is trying to make a move to the north side of the channel as the price popped through the topside on Monday with a close at $.71. A bit of selling on Tuesday has brought the PPS right back down on top of the channel. From a technical standpoint, this previous resistance should hold as a new support level.

One important thing to note is that the PPS has been holding over the 20 day simple moving average (SMA). This is the sign of a bullish chart as the 20 SMA is the middle of the bollinger bands and a strong chart trades consistently to the upper side of the bollingers. A sampling of indicators that are momentum, trend and volume based produces some mixed signals as the Relative Strength Index (RSI) is in a long term uptrend that mimics that uptrend of the PPS, but it has curled down today based on the dip in PPS. The trendline is still intact at this point and the RSI value is still over 50 (bullish). This trendline and value must hold. The Chaikin Money Flow (CMF) is a volume based indicator that is about to break under zero at this point. Again, the overall trend is still up at this point. The Moving Average Convergence Divergence (MACD), which is an oscillator that can give readings for both momentum and trend, is on a solid uptrend toward 0. This is very commonly interpreted by technical traders as a strong buy signal as 0 is referred to as “the money line.”

Overall, the chart is more bullish than bearish as a more lengthy view of the chart is still showing uptrends in the indicators as the PPS is trying to push through to levels it hasn’t been at in over 3 months. Should the stock head in the opposite direction of what is hoped for a strong support level at around $0.55. As such, stop losses just under that price range would be encouraged. As we always say at this point, we would like to remind all investors to do their own due diligence when investing in anything they see on AllPennyStocks.com, and consult with a financial advisor before making any investment decisions.

The ready to drink beverage industry, primarily energy drinks and bottled water, have been growing at unprecedented rates in recent years with no real limitations in sight currently. In the context of industry sectors, they are both still relatively young with a great deal of growth potential available. The potential of the energy drink space is particularly attractive to young companies. While Red Bull, Monster and Rockstar will continue to battle for the top positions, as the three combined control nearly 65% of the sector, there are several companies that are not only looking to capitalize on the remaining 35%, but strategically position themselves for a possible explosion that catapults a new company into the battle with the top three. After all, Red Bull probably never saw Monster coming when they appeared on the scene and then started gobbling up part of their market share. Kore Nutritional, Inc. is a leading company that is positioning itself in attempt to make this kind of impact.

Presently trading at $.65, with only 64 million outstanding shares, KORE has unique potential to produce value for its shareholders as its products continue to be rolled-out globally and when more exposure, both domestically and internationally, is attained. We at AllPennyStocks.com are seeing the potential of the young company, and look with interest to KORE and the investment opportunity presented. For the reasons above, we have decided that KORE meets our criteria to be the next U.S. Company Spotlight and we encourage our investors to conduct their own due diligence on this exciting micro-cap utilizing two of the hottest trends in the marketplace to build out their Company.

As always, more information on the Company can be found on AllPennyStocks.com, or by clicking here.