IDO Security, Inc. (OTCBB: IDOI) View Profile

IDO Security Expands Presence in Europe

New 3G/4 Model Ordered by Distributors in Belgium, the Netherlands and the U.K.

Press Release Source: IDO Security Ltd. On Thursday March 11, 2010, 8:00 am
NEW YORK, NY--(Marketwire - 03/11/10) - IDO Security Ltd. (OTC.BB:IDOI - News), developer of the innovative MagShoe™ shoe scanning device (SSD), today announced that the new, state-of-the-art MagShoe™ 3G/4 model has been ordered by its distributors in Belgium, the Netherlands and the U.K.

"The new 3G/4 model of the MagShoe™, recently showcased at the 2010 SICUR International Security Safety Exhibition in Madrid, Spain, conforms to all detection requirements and provisions of the EU regarding Airport and Aviation Security. Together with the increased height detection, the new MagShoe™ has garnered a great deal of interest from European authorities," said Dani Werber, International Marketing Manager of IDO Security Ltd.

MagShoe™ addresses a key vulnerability in walkthrough metal detectors and other screening technologies. These technologies stop just above the ankles when scanning for concealed weapons. MagShoe™, a portable, user-friendly device, extends metal detection to include the lower extremities, now covers everything from eighteen inches to the bottoms of the feet -- without requiring passengers to remove their shoes, thanks to a patented "step-on" design.

"We are extremely pleased with the reception our 3G/4 model has received in the European security market," said Henry Shabat, Manager of IDO Security Ltd. "Based on the initial response from our client and distributor base, we fully expect to have further announcements regarding additional clients in the very near future."

Click here to view Social Media version of this release.

Click here to visit the IDO Security Social Media Newsroom.

About IDO Security:
Headquartered in New York with a subsidiary in Israel, IDO Security designs, develops and markets the patented, UL-certified MagShoe™ weapons metal detection system. MagShoe™ fills a critical void in today's metal detectors by extending screening to the lower body and feet. MagShoe's unique "shoes-on" design maximizes security, thoroughness and accuracy while eliminating the need to remove shoes for increased convenience and safety. Ideal for security and loss prevention at virtually any facility, MagShoe™ is currently in use at international airports, cruise lines, government agencies, prisons and more. http://www.idosecurityinc.com

Forward-Looking Statements:

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based upon our current expectations about future events. These forward looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed as a result of a number of factors, including but no limited to, the sufficiency of existing capital resources, uncertainties related to the development of IDO's business plan, the ability to secure additional sources of financing, general economic conditions, the availability of competing products and the ultimate market acceptance of our products, changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "RISK FACTORS" in Item 1A of IDO's Annual Report on Form 10-K for the year ended December 31, 2008, and in our other filings with the Securities and Exchange Commission. We undertake no obligation to revise or update any forward-looking statement for any reason.

Contact:
COMPANY CONTACT:Michael Goldberg646-214-1234Email Contact: Email ContactMEDIA CONTACT:Mike ElliottEmail Contact: Email Contact

IDO Security Inc. is engaged in the design, development and marketing of devices for the homeland security and loss prevention markets that are intended for use in security screening procedures to detect metallic objects concealed on or in footwear, ankles and feet through the use of electro-magnetic fields. IDO Security Ltd. is the wholly owned subsidiary of the Company. Its products are used in security screening procedures to detect ferrous and non-ferrous metallic objects concealed on or in footwear, ankles, and feet through the use of electro-magnetic fields.

The Company has designed and developed a security screening device containing the technology known as the MagShoe. The company offers their flagship solution, the patented MagShoe™ system, instantly and accurately detects metal items concealed on or in footwear, ankles or feet without requiring the removal of shoes. Its devices are used for the detection of metallic items during security screenings and at security checkpoints in venues, such as airports, prisons, educational institutions/schools, stadiums, commercial aviation and maritime facilities, rail transportation, shopping centers/places of entertainment, business facilities, bus and train stations, border crossings, government institutions/buildings, critical infrastructure, defense facilities, and other public locations requiring individual security screening. The MagShoe creates specific electro-magnetic fields that can intelligently detect the presence of metallic objects inside a person's footwear, as well as next to or above the ankles. The MagShoe has been deployed and is in operation in various countries, including Israel, Spain, Poland, The Czech Republic and Australia.



IDO Security, Inc. is headquartered in New York with a subsidiary, IDO Security Ltd., located in Israel. The company produces the MagShoe in its main manufacturing facility in Rishon LeZion, Israel and offers local sales and support via a worldwide network of industry-leading distributors and system integrators. Designed for security and loss prevention at high-security venues and checkpoints, IDO Security's products are currently in use at international airports, cruise lines, government agencies and more.

Finally: A complete solution for homeland security and loss prevention



Today's security solutions are missing a critical step when it comes to weapons detection and loss prevention. Traditional metal detectors and security screening devices stop short of detecting metals in shoes or on the ankles and feet. This creates a major security gap everywhere from airports and stadiums, to retail shops and jewelry stores.

Following the tragic attacks of September 11 and subsequent shoebomber incident, IDO Security recognized an urgent need to address this void. The current "workaround" of removing shoes before passing through metal detectors is cumbersome, inconvenient and worst of all, inaccurate – creating long delays, discomfort and frustration, without fully allaying security concerns.

Working closely with the ISA (Israeli Security Agency), IDO Security developed a patented technology to change security…from the bottom up. Their flagship solution, MagShoe™, offers a convenient step-in device that extends security screening and metal detection to include the ankles and feet, without requiring shoe removal. Whether you're ensuring the safety of employees or customers, passengers or partygoers, MagShoe is ideal for use by:

• Airport Security
• Seaports
• Border Crossings
• Train Stations
• Corporate Offices
• Private Security/ VIP Services
• Government Agencies
• Courthouses
• Prisons
• Schools/Universities
• Stadiums
• Nightclubs
• Manufacturing Facilities
• Logistics Centers/ Warehouses
• Banks/financial Institutions
• Jewelry Stores
• And More!

MAGSHOE



Just step in and go for total security

MagShoe is an innovative "shoes-on" weapons metal detection system that instantly and accurately detects metal items concealed in footwear and up to four centimeters above the ankle. Thanks to its patented, step-in design, MagShoe offers clear, immediate results without requiring the removal of shoes. This reduces wait times and increases comfort and convenience - while ensuring extremely thorough, completely accurate security scanning.

How it Works



Simply step into the MagShoe and go – the scan is complete in less than two seconds. A red light/green light indicator offers visual confirmation of the scan's results, moving from red to yellow to green instantaneously. Upon detecting a security concern, the light flashes red, and MagShoe sounds its built-in alarm, displaying the results on its control console. This multi-sensory alert system ensures immediate response times, even in loud and crowded screening areas such as busy airports or noisy stadiums. MagShoe meets international standards for quality assurance. It has also undergone stringent testing by the US Transportation Security Administration (TSA), UK Department of Transport, German BKA (Federal Criminal Police Office) and others.

• Seamless integration with existing metal detectors and procedures for a complete security solution
• Lightning fast - clear, accurate results in seconds
• Highly accurate - ignores metal noramally found inside shoes to reduce false alarms
• Fully automatic and easty-to-use; no training required
• Extremely cost-efficient and affordable
• Compact and portable for use anywhere
• Thorough detection of all metals, both ferrous and non-ferrous
• Convenient, sanitary, quick alternative to manually removing shoes

• Significantly increases security levels
• Reduces costs by maximizing security personnel and minimizing x-ray maintenance expenses
• Eliminates bottlenecks and delays
• Improves the end-user experience without compromising security

Employee theft is on the rise in many of today's most competitive industries, from electronics to jewelry to finance. MagShoe allows retail stores, warehouses and corporate offices to more effectively scan for valuable items hidden anywhere from the ankles down – without ever having to ask employees and customers to manually remove their shoes again.

• Delivers a more comprehensive security screening
• Reduces loss due to theft
• Eliminate lines and delays at entrances and exits
• Offers a more discreet, hygienic and convenient approach