Hi Subscriber,

HRAL jumped 25% out of the gate this morning to a new 52 week high!

This stock is going to explode, so buy low and sell high!!

PSC knows a winner when we find one; we think HRAL is a must!



The stock is trending upwards and we expect it to hit $1.00 in the next weeks.

Drivers for the market will accelerate growth of $5 billion by 2015!

High tech and low cost hearing aids are wildly appealing to an aging and technology savvy baby boomer population which will basically become senior citizens overnight.

The market is also boosted by a youth demographic which have injured their inner ear mechanisms through the overuse of mp3 players including IPods.

Today Apple wins appeal over alleged iPod hearing loss:

http://www.financialpost.com/executive/smart-shift/story.html?id=2392626

One in every ten (39 million) Canadians and Americans suffer from hearing loss. As baby boomers reach retirement age starting in 2010, this number is expected to nearly double by the year 2030!

Among seniors, hearing loss is the third most prevalent, but treatable disabling condition, behind arthritis and hypertension.

While the vast majority of Americans (95%) with hearing loss could be successfully treated with hearing aids, only 22% (6.35 million individuals) currently use them; but only 5% of hearing loss in adults can be improved through medical or surgical treatment.

Every day in the United States, approximately 1 in 1,000 newborns (or 33 babies every day) is born profoundly deaf with another 2-3 out of 1,000 babies born with partial hearing loss, making hearing loss the number one birth defect in America.

Why HRAL is the best hearing aid company on the market:

Unbeatable prices:

Simply put HRAL has a simple policy to identify exceptional technology and will undercut any published pricing for hearing aid devices making their medical technology the most economical and lowest priced products in the marketplace.

The average high cost of competitors is the lower of $2000 - $3000 per unit and HRAL will match or beat any published or advertised price!

Long term engagement of support for the patient:

One flat fee covers complete dispensing services, and includes all state of the art provisions, end to end hearing tests and evaluation; hearing recommendations; fitting; and at least three ongoing follow-up visits for servicing.

U.S.A Hearing Aid Market - Projected Total Demand for Hearing Aid Units

Market potential of over 60 Million units sold by 2015

New distribution channels must be created to meet increasing demand

U.S.A Hearing Aid Market  -Projected Distribution Channel Changes

In the US hearing aid markets, there will be a dramatic shift from dispensers to mass marketers

US hearing aid market will expand from 25% to 67% of the hard-of-hearing

Traditional channels will lose market share to mass market channels

Traditional channels will make money on custom moulded hearing aids and hearing tests

(Source: Hearing Central LLC., 1390 Kathryn lane, Lake Forest IL 60045 www.hearingcentral.com)

HRAL has gone public with FIVE new hearing innovations.

Check out the product line:

Behind-the-Ear (BTE) hearing instruments fit comfortably and snuggly behind your ear. BTEs are attached to a custom earpiece molded to the shape of your outer ear.

http://www.hearatlast.com/new/products1.php             

Open Ear BTEs are small, sleek hearing instruments that attach to ultra-thin, almost invisible tubing and soft, comfortable tips that are inserted into your ears.

http://www.hearatlast.com/new/products2.php

In-the-Ear (ITE) hearing instruments are custom made to fit within the concha - the indented, bowl-like outer portion of your ear.

http://www.hearatlast.com/new/products3.php

Completely-in-the-Canal (CIC) hearing instruments are the smallest, custom-designed hearing instruments

http://www.hearatlast.com/new/products4.php

Physically, the PAC hearing instrument doesn't look like a traditional hearing aid. In fact, its innovative, low-profile design makes it virtually invisible from any angle.

http://www.hearatlast.com/new/products5.php

The company's latest news:

HearAtLast Poised for Growth Based on Recent Statistics Canada Seniors Demographic Data

 2010-01-13 16:18 ET - News Release MISSISSAUGA, ON -- (MARKET WIRE) -- 01/13/10

HearAtLast Holdings, Inc. (PK: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market co-located within select Wal-Mart Canada locations, announced today that its expansion plans will mirror the ever-increasing seniors demographic throughout Canada.

 

The HearAtLast model for Hearing Aid Testing and Dispensing co-located within select Wal-Mart Canada locations is poised for a significant upswing in Canada based on recent statistics Canada forecasts. The senior population (those 65 and older), will increase by 35% from 4.3 million to 5.8 million by year 2016. Senior-focused franchises are already the fastest-growing market segment in Canada. "These numbers fully support our growth initiatives and licensing agenda for expansion. The oldest of Boomers will start turning 65 in 2011 and this is just the beginning of a major increase in potential HearAtLast prospects," stated Matthew Sacco, President and CEO. "HearAtLast has an industry-leading average age of 64 (6 years below traditional clinics) for first time buyers. This alone enables HearAtLast to provide devices 1.5 more times than current MarkeTrak studies indicate over the life of a patient. The funnel will be full for years to come, and with over 80 percent of Canadians shopping at Wal-Mart, the HearAtLast platform will surely prosper," added Mr. Sacco.

HearAtLast opened its first store on October 18, 2006 in London, Ontario Canada. To date HRAL has 29 hearing stores operating in Canada, 28 co-located within select Wal-Mart Canada Super Centers and traditional Wal-Mart Stores.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary. HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at: www.hearatlast.com

Investor Relations:

HearAtLast Holdings, Inc.

Aldo Rotondi

 416-436-3795     416-436-3795

investorrelations@hearatlast.com

Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end earbuds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit the company website at: www.hearatlast.com