This stock went on a turbo ride last week and moved 172% from our alerted price of .025 to a close of .068 on Friday. PSC bought some stock last week @ .04 and is holding on to our position for a move past .50.

The move on ATTD was in only three days.  We issued our alert to members after meeting the company CEO in Fort Lauderdale.  During our meeting we went through a series of due diligence questions which clearly established the immense upside potential for ATTD.

We were stunned to hear that the CEO of ATTD has already built a drink giant with Bravo Brands and moved the company from a start up to a $30 million dollar per year sales machine.  In fact Bravo raised $50 million on Wall Street and came within a hair of being propelled to $100 million in sales.  The company had a distribution deal with Coca Cola Enterprises but some conflict with Coke brought the deal to a close and caused Bravo’s ultimate demise.

Now, Roy Warren is back as CEO of ATTD and determined to learn from those mistakes and we are betting that he has the goods to go all the way this time.  PSC thinks that he has learned from his mistakes and ATTD shareholders will profit from his unique understanding of the drink space. Roy Warren almost made it to the big dance last time.  We think that with ATTD he will go all the way.  During our meeting, he communicated his visions for ATTD so clearly that we would not be surprised to see him knock it out of the park and get ATTD sold to a much bigger competitor.

PSC has taken the unusual step to work with the company to help them secure solid funding partners which will help make ATTD an industry leader.

Last week, we updated members to our progress on the ATTD file on our twitter link. PSC likes the potential on ATTD so much that we have undertaken it upon ourselves to introduce the company to some big investors in the drink and beverage industry.  These investors are accredited investors in the beverage industry who understand the space and are ready to take a position in the stock as a long term play.

We are working with these investors to restructure the cap table of ATTD by having our industry accredited investors buy the existing convertible notes and invest fresh new funds @ a .10 or more level.

PSC will be having a breakfast meeting on Sunday morning with ATTD management to nail down the final terms of this restructuring.  Part of those discussions will include a direct investment in ATTD by PSC as well as a finder’s fee for bringing our investor contacts into ATTD.

The effect of this restructuring will be to create a sustainable balance sheet which will allow the company to get a solid distribution activated which will in turn spring board the sales of ATTD’s product.

There was a meeting in South Florida last week which went very well and we expect an update as to the next step early next week.  We will also get the company in front of an NYSE listed company next week to discuss a possible investment.

Our initiative here will create the right environment and financial backing for ATTD shareholders to see long term gains. ATTD already has the vision and the leadership to make ATTD a monster.  Our new financing partners will help speed that process.

Buying ATTD makes sense to us at these levels.  PSC will add to positions next week and work with the company to insure that ATTD will go all the way. PSC has our own money in ATTD. We will go the wall to protect our members’ money and our cash and make sure that ATTD keeps moving forward and does the right things to go all the way.

Please remember to do your due diligence on ATTD.