ATTD is up 52% since the beginning of the year, market segment is expected to reach $39.2B by this year

ATTD saw heavy traffic with 4,295,517 shares traded today, beating out its average volume of 250,600.  ATTD hit the day’s high of 0.045 up 45% from yesterday’s close of 0.31.

The volume accumulation could push ATTD northbound on the chart and on company updates we could see ATTD surge to new levels.  ATTD is up 52% since the beginning of the year and we will be looking for a stronger push to a steady build up in the 0.20’s. 

ATTD has maintained its composure and is up 22.58% from its 50 day moving average and 41.79% from its 200 day moving average.  This is a good indication that ATTD is building traction to break past its trading levels into stronger territory on the chart. 

The company plans to launch fortified and experiential beverage brands which use platforms of tea, juice and water.  The company has developed a proprietary blend which will become its base energy ingredient for use in all platforms trademarked IQZOL™.  This additive blend will provide a unique energy boost with low calories, carbohydrates and caffeine levels, thereby revolutionizing the energy experience derived from energy drinks.

Like we reported yesterday, ATTD is also behind the functional milk ready-to-drink beverages and has completed development and production of its Phase III Recovery™ drink. 

The Phase III™ Recovery drink is ATTD’s first milk introduction after years of development and research targeting Sports and Exercise Recovery.   ATTD is marketing Phase III™ to retailers, distributors, fitness centers and colleges and universities.  

Going forward, ATTD plans to focus on the fifteen largest markets for beverages in the United State and  pre-sell in five sales channels:  grocery, convenience, drug, colleges and universities, and sports and gym specialty.

ATTD is armed with the tools and the right management to carry out its development plans.  ATTD’s advisory board consists of Dr. Stout, an Associate Professor and Director of the Metabolic and Body Composition Laboratories in the Department of Health and Exercise Science at the University of Oklahoma and Dr. Lopez, the founding partner and medical director of 3 facilities in NJ that focus on integrative rehabilitation medicine and human performance to treat patients with the full spectrum of orthopaedic injuries.  Dr. Lopez is a consultant to professional athletes and the nutritional supplement industry as product developer, researcher and writer.

http://www.attitudedrinks.com/advisory.php

An article published in 2007 reported that beverage groups will turn more production over to high margin, functional products over the next three years, which brings us to 2010!

Energy drinks market will grow, says report

The market demand is being driven by the growing consumer awareness of the need for healthier lifestyles.

The market segment is expected to reach $39.2bn in value by 2010, currently led by the US where sales are expected to reach $17bn this year alone, according to the findings by Global Industry Analysts.

The remainder of global demand is made up by Western European markets and Japan, which along with the US account for 88 per cent of total global consumption.

http://www.nutraingredients.com/Industry/Energy-drinks-market-will-grow-says-report

More company updates may push ATTD to move higher.  We are marking it for a move into the 0.20’s.  Members stand to make solid double digit to triple digit gains.

Please remember to do your due diligence on ATTD.